CASE STUDY
MED SPA
SUMMARY
- 282 tracked leads in 2024 generated from Paid Ads and Organic SEO
- 30% of lead to client ratio, 85 new clients generated
- Average client retention over 3 months
- Return on ad spend was over 6X
The client launched with virtually no online presence and little client volume. Bullzeri rebuilt their website, earned LegitScript certification, launched a Google paid ad campaign, and initiated a targeted local SEO strategy. Results include 124 tracked google ads leads, ~30% lead-to-client conversion, and an impressive 5.5X ROAS. The spa consistently ranks in the Top 3–5 local search results within the first 120 days
CLIENT OVERVIEW
Client is a wellness clinic offering a range of medical services, including weight-loss injections (Semaglutide/Tirzepatide), skin treatments, IV hydration therapy and injectibles including Botox.
CHALLENGE
- Brand-new client with minimal web exposure
- Previous marketing efforts had no impact
- Required advertising permission through a third-party certification for Google and Meta
- Needed fully optimized funnels from landing pages to paid ads and organic traffic
SOLUTION
I - Website Design & Development
- Built a custom, informational site that aligned with the spa’s luxury brand, built to drive leads
- Each page was optimized for SEO, and the site was indexed in Google and Bing upon launch
II - LegitScript Certification
- Secured certifications required by Google and Meta to run health-focused ad campaigns
III - Paid Ads (PPC)
- Completely rebuilt their ad account: targeted keywords, implemented negative keyword strategy, refined ad copy, strategic budget allocation, and set up tracking
- Launched campaigns on Google
IV - Organic SEO Strategy
- Leveraged PPC performance data to define high-converting keywords
- Developed landing pages tied to top-performing services
- Achieved top 5 map rankings and organic positions 1–3 for focus terms within 120 days, dominating the local search space
V - Google Business Strategy
- Implemented a process to collect client Google reviews, generating 30+ 5-star reviews within 6 months.
RESULTS
Leads & ROI
- 124 tracked Google Ad leads in the first 8 months
- 180 organic leads contacted the practice in the first 8 months
- ~30% conversion rate to paying clients
SEO & Organic Visibility
- Within ~120 days, key service pages ranked in the Top 5 (map pack) and #1–3 in organic listings
CLIENT FEEDBACK
“Jarrett is wonderful and communicative and helped our practice generate amazing new patients. Would highly recommend using this company!”
JARRETT BERL
Founder & Director of Client Success
I founded Bullzeri to work alongside entrepreneurs, business owners, and managers to help grow their businesses using data and creating a strategy that out-performs the competition.
I find it fascinating to see all of the successful businesses my clients have built. It’s a privilege and honor to work with such accomplished people.
I look forward to helping you grow your business.
MORE RESULTS
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