CASE STUDY
Luxury Design/Build Construction Firm
SUMMARY
Client is a luxury design-build firm with no prior web presence. Over the last 36 months, we designed and launched their website, built and refined a local paid search campaign, and implemented an organic search (SEO) strategy. As a direct result, they’ve generated 116 leads and closed over 10 deals worth well into 7 figures.
CLIENT OVERVIEW
Client is a luxury design-build firm specializing in residential remodeling, construction services, and reconstruction from damage, including wildfire recovery. Their projects reflect a premium, detail-oriented aesthetic aimed at homeowners throughout Ventura and Los Angeles counties.
CHALLENGE
Despite being in business for over 20 years and serving thousands of families, the client:
- Relied heavily on insurance referrals, which had become less profitable
- Had no online visibility or lead generation funnel
- Had a website that wasn’t even indexed by Google
- Wanted to pivot into direct-to-consumer luxury residential remodeling
SOLUTION
We executed a 3-phase digital growth strategy:
Phase I - Website Strategy, Design, and Development
- Created a clean, modern site reflecting the brand’s luxury aesthetic
- Optimized each page for Google indexing and search relevance
- Launched city-specific service pages for remodel niches
Phase II - Generate Leads Through Paid Ads
- Built a hyper-local Google Ads campaign focused on Westlake Village, Agoura Hills, and Thousand Oaks
- Tracked lead form submissions and phone calls
- Collected data to refine the budget toward the highest-converting services and keywords
Phase III - Dominate Local Map and Organic Search Results
- Built a hyper-local Google Ads campaign focused on Westlake Village, Agoura Hills, and Thousand Oaks
- Tracked lead form submissions and phone calls
- Collected data to refine the budget toward the highest-converting services and keywords
RESULTS
Lead & Revenue Impact
- 116 tracked leads
- Over $1M+ in closed revenue from 5 confirmed deals
- Multiple paid design consultations are likely to convert to full projects
Sales Process Improvements
- Implemented speed-to-lead follow-up protocols
- Consulted on CRM integration to track and tag incoming leads
- Consulted on lead-nurturing strategies
- Added a paid initial design consultation model to prequalify serious clients
SEO Highlights
- 13/29 local keywords in the Top 20, 4 in the Top 3
- Page 1 rankings for:
- "Westlake Village bathroom remodel contractor" → #1
- "Kitchen remodel Thousand Oaks" → Top 3
- Organic traffic up from ~70/month to ~300/month
Paid Ads Performance
- Cost per click dropped by 50% year over year
- Cost per lead cut nearly in half year over year
- Leads increased YOY while maintaining quality and conversion intent
WHAT'S NEXT /
LONG-TERM IMPACT
- Client is now focused on high-end remodels instead of lower-margin insurance work
- More selective intake with pre-qualified clients and paid design fees
- Predictable lead flow from paid and organic sources
JARRETT BERL
Founder & Director of Client Success
I founded Bullzeri to work alongside entrepreneurs, business owners, and managers to help grow their businesses using data and creating a strategy that out-performs the competition.
I find it fascinating to see all of the successful businesses my clients have built. It’s a privilege and honor to work with such accomplished people.
I look forward to helping you grow your business.
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