CASE STUDY
Patent Law Firm – Google Ads Success
SUMMARY
- Since 2021 generated 841 qualified phone and form leads
- In 2024 generated 178 qualified leads
- Significant reduction in cost per lead over time
Since 2021, our client, a Boulder-based patent law firm has generated 841 qualified leads through Google Ads, including 178 leads in 2024 alone. Over time, we’ve seen a significant reduction in cost per lead and a measurable increase in lead quality. Our strategy centered on building a high-converting website, deploying targeted PPC campaigns, and optimizing every step of the client acquisition funnel.
CLIENT OVERVIEW
The firm specializes in patent drafting, prosecution, and IP strategy across technical verticals including software, mechanical devices, medtech, cybersecurity, and IoT. They work closely with startups, engineers, and product teams to deliver defensible, well-crafted patents.
CHALLENGE
- Relied almost entirely on referrals and word-of-mouth
- Website generated minimal traffic and few conversions
- Struggled to communicate the firm’s deep technical expertise online
- Needed to consistently attract serious inventors and startup clients
SOLUTION
I - Website Design & Development
- Rebuilt the website to reflect the firm’s premium technical brand and authority
- Created a clear content architecture with defined calls to action
- Made it easy for serious prospects to reach out and schedule consultations
II - Landing Page Buildout
- Developed targeted service pages for high-intent searches
- Optimized each page for conversion, clarity, and speed
III - Google Ads Strategy
- Wrote ad copy tailored to technical, high-trust audiences
- Implemented conversion tracking and lead tagging
- Refined campaigns with an aggressive negative keyword strategy to lower CPL over time
RESULTS
Lead Generation
- 841 qualified leads since campaign launch
- 178 qualified leads in 2024 alone
- Multiple retained clients within the first 90 days of launch
- Hundreds of inventor inquiries, many with strong potential
Efficiency Gains
- Cost per lead dropped year-over-year
- Higher close rate due to improved targeting and lead quality
CLIENT FEEDBACK
“It’s been a great pleasure working with Bullzeri on our website and seeing excellent performance with our PPC campaign.”
— CEO of Patent Law Firm
JARRETT BERL
Founder & Director of Client Success
I founded Bullzeri to work alongside entrepreneurs, business owners, and managers to help grow their businesses using data and creating a strategy that out-performs the competition.
I find it fascinating to see all of the successful businesses my clients have built. It’s a privilege and honor to work with such accomplished people.
I look forward to helping you grow your business.
MORE RESULTS
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